There’s a popular bumper sticker that implores drivers to “start seeing motorcycles”. It hits the nail on the head. Thousands of motorcyclists are injured in traffic accidents every year, many suffering life-altering injuries such as spinal cord injuries and traumatic brain injuries. “I’m sorry. I just didn’t see it” is a common refrain of those responsible for the damage.

“Sorry” isn’t enough when someone’s life is turned upside down or cut short as a result of a motorcycle accident. “I just didn’t see it” can be translated to phrases such as:

  • “I was too busy screwing around with the radio”
  • “I was trying to fix my makeup on the way to work”
  • “I was trying to stir my coffee”
  • “ I simply wasn’t paying attention”

They all mean “I don’t care enough about the people around me to devote adequate attention to the task of driving.”

Holidays like Memorial Day, 4th of July, and Labor Day are the mother of all distracted driving events. People load up their children, pets, and everything but their kitchen sinks into their vehicles and hit the road. The situation is ripe for inattentive driving that can lead to a devastating motorcycle accident.

Please be sure to look for motorcycles during your travels this summer. “Sorry” won’t cut it if you alter or end a life due to distracted driving.